Online Merchant 365 – Online Customer Service More Important Than Ever

2Dec Info No comments

Online Merchant 365 – Studies show that customer service is more important than ever for online shoppers during tough economic times.

One Forrester study concluded that an emphasis on customer service can result in a difference of almost $200 million for a large Internet retailer. This is not surprising considering how often Internet shoppers contact customer service.

In fact, about 42% of online shoppers report having contacted Internet retailers about their purchases in the last six months. Market analysts conclude that customer service is especially important now that consumers are being careful with their spending.

“Gaining and retaining customers is even more critical in tough economic times than in easy ones,” explained Forrester analyst Chip Gliedman.

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