Online Merchant 365 – Shipping Costs Hurt Online Sales

5Dec Info No comments

Online Merchant 365 – A new survey by Paypal found that hidden shipping costs ruin over half of online sales. In other words, surprise shipping costs discourage consumers from consummating the sale.

Paypal suggested that online merchants need to be more candid about their shipping costs in order to get consumers to go through with the purchase. Otherwise, 56% of shoppers will cancel the order if the shipping costs are higher than expected.

“To reduce cart abandonment, merchants should provide this information sooner in the checkout process,” explained Darrell MacMullin, a PayPal manager.

Customers abandoned their orders because of high shipping costs even if they had purchased from the site previously, the study found. This is in addition to the existing anxiety shoppers already have about buying online. In fact, about 51% of shoppers report some concerns about shopping online.

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